Customers feedback

​Another important source of information is other users feedback. Such feedback is a good resource of information for other customers to make an informed buying decision about a product. Such information is also a good source of information for the vendor to learn about issues or defects with a product.

Of course in a case of e-commerce someone from the company or customers needs to reed such textual feedback, numeric rating numbers can be used to alter position of a product in the product listing. Products with bad feedback can be pushed to the bottom, and products with good feedback can be pushed to the top.

Textual feedback is often paired with rating system. If you shop at Amazon for example, a product will have 1-5 stars. If a product is good, then customers more likely to give it high rating, but if a product is bad, then its rating is going to be low.

Such data can later be used to alter presentation of bad products by lowering priority of their display to customers, or discontinuing offering such products altogether.


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