Tracking online activities

​One of the popular free version of capturing a website statistic is Google analytics. It is a piece of JavaScript code that is included in the web page and submits this data for analysis by Google.

I think this analytics data is being used by Google to at least display ads. I don’t work for Google, so it is my speculation.

It is possible to do self-hosted analytics of the user behavior in the website, this way data is not being shared with others.

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